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Privacy Policy

Last Updated: June 14, 2025

1. Introduction

Welcome to Nuicho ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI reputation analysis service at nuicho.com.

2. Information We Collect

2.1 Information You Provide

• Search Queries: Names or brands you enter for reputation analysis
• Contact Information: Email address (if you join our waitlist or provide feedback)
• Feedback Data: Comments, ratings, and suggestions you submit

2.2 Information Automatically Collected

• Usage Data: Pages visited, time spent, features used
• Device Information: Browser type, operating system, screen resolution
• Analytics Data: Session duration, click patterns, conversion events
• Cookies: Session cookies and persistent cookies for functionality

3. How We Use Your Information

We use the collected information for:

• Providing AI reputation analysis services
• Improving our algorithms and user experience
• Sending service updates (if you've opted in)
• Analyzing usage patterns to enhance features
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share data with:

• Service Providers: Third-party services that help us operate (Google Analytics, Hotjar, hosting providers)
• AI Model Providers: Queries sent to AI models are anonymized and not linked to personal data
• Legal Requirements: When required by law or to protect our rights

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• SSL/TLS encryption for data transmission
• Regular security audits
• Limited access to personal data
• Secure data storage practices

6. Your Rights and Choices

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate data
• Erasure: Request deletion of your data
• Portability: Receive your data in a structured format
• Opt-out: Unsubscribe from marketing communications

7. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

• Search queries: Anonymized after 30 days
• Account data: Until account deletion
• Analytics data: 26 months

8. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10. Third-Party Services

We use the following third-party services:

• Google Analytics: For usage analytics
• Hotjar: For user behavior analysis
• Microsoft Clarity: For session recordings
• AI Model APIs: OpenAI, Anthropic, Google, Perplexity

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.